All companies, no matter what they do, are essentially data companies. And almost all of them have access to troves of information on their supply chains, operations, strategic partners, customers, and competitors. But while most companies are leaving money on the table, only a handful are using this information to its fullest extent. By tapping into the insights that can be derived from this information, though, companies can improve every aspect of their businesses—from customer segmentation and demand and churn prediction to pricing optimization and retention marketing. And because these insights can also be sold externally for even greater margins, they’re increasingly regarded as a competitive edge.
There are two primary strategies for monetizing data. The first is internal, in which companies work to enhance their operations by using data to improve productivity, make better products and services, and serve customers more effectively. The second strategy involves creating new revenue streams by making data available to partners and customers.
Some organizations are able to engage in both. They develop internal revenue streams by leveraging data for operational and customer service purposes, and they also anonymize and aggregate the data for their partners and clients.
Define a long term Data strategy
Use your data to your advantage
Data management is a practice that allows organizations to collect, store, and use data in an efficient and secure way to maximize business value. A robust data strategy enables organizations to make informed decisions that maximize the benefits of their intangible assets.
These days, organizations need a data solution that provides an efficient way to manage data across a diverse but unified data tier—a complex array of platforms, appliances and services that can include databases, data lakes and data warehouses, big data management systems, advanced analytics and whatever else the leadership decides is necessary.
All of these components work together to form a “data utility” that provides the data management necessary for an organization’s apps, as well as the algorithms and analytics that use it. Although current database tools help DBAs automate many tasks, manual intervention is still common because of the size and complexity of most deployments. When a DBA has to make changes manually, there’s a greater chance for errors. Reducing this need for manual data management is a key objective of a new data solution.
Within today’s business climate, data has become a valuable commodity. Digital startups and disruptors have long since used data to identify trends and make decisions, enabling them to act before their competitors. As a result, companies are now actively seeking ways to derive value from the new package of information they possess.